I had the pleasure of presenting a social media session for the Fort Worth Funding Information Center's Business & Breakfast Series entitled Social Networking for Nonprofits 101. It was billed with the following description:
Are you challenged with understanding social media? Not sure how to justify it as a necessary business strategy? Social media provides many exciting, accessible and affordable communications tools for non-proft professionals. Attend this session to learn why social media is integral to your marketing success through using basic and advanced techniques with Facebook, LinkedIn, YouTube and Twitter.
To be clear, social networking engagement can be an intriguing part to successfully incorporating social media into strategic marketing/communications plans for nonprofit organizations. However, there are a number of other steps including listening, measuring, and monitoring that in my opinion need to be explored, researched, and ultimately taken in order to truly be successful.
For the purposes of this presentation, I stuck with the engagement area among the social media tools at your disposal and concentrated on social networking. If you attended this session, please leave some feedback. Have any thoughts? Speak your mind.
Also, links from the above presentation and additional resources can be found here: http://bit.ly/FIC42909