Getting off beat is no fun. In fact, for a PR pro it can be disastrous. There are ways to prevent it though. It really just comes down to finding your rhythm. For a professional communicator, having rhythm is the difference between successes and failures.
PR rhythm takes planning, professional development, patience, and persistence:
- Planning - Getting into your PR groove means preparing campaigns, programs, through adequate strategic communication planning.
- Professional Development - Don't be satisfied with your current professional knowledge and wisdom. Be a continual learner and seek out ideas, mentors, concepts and trends that will help you hone your skills.
- Patience - Sometimes planning doesn't prepare you for the unexpected. Roll with it and improvise. Having the right perspective on things can make all the difference.
- Persistence - Even when things go wrong or even through a full-blown crisis, it is imperative to keep the beat using a planned approach, relevant lessons learned through research and professional development, and especially feedback from the community. This takes a certain level of mental agility for a professional communicator since there will be many moving parts. Both internal and external influences (and influencers) require a greater level attention these days.
Also, don't forget to smile.
What do you think? What are some other ways keep rhythm and find your PR groove? The comments are yours.
Note: I really just wanted a post to share this fun Phineas and Ferb video and I needed a way to get back into my rhythm of updating this blog.
(Image credit: McBeth)