Monday, December 12, 2011

Keep your job; update your résumé

résumé - n. 1. A brief account of one's professional or work experience and qualifications, often submitted with an employment application.

When was the last time you updated your résumé and why did you do it? Most likely it was while you were searching for a new job and/or because you were ready to leave your current position. Do you regularly update your résumé when you have no plans on leaving?

Assuming you are in good standing with your employer and there is minimal cause for concern of being a downsizing casualty, you probably ignore your résumé. Your short summary of work experience can quickly become an anemic relic to the point of being pretty useless. Bad move.

Regular résumé updates can help you keep your job. Your résumé can be invaluable as your concise record of professional progress, achievements, and assets. Think of it in terms of your own professional ROI. During performance reviews, if you've kept a current résumé, you can point to specific initiatives, projects, or objectives that you've met. And of course, that same résumé will hopefully serve you well when it's time to leave and move on to a new opportunity. Save yourself the time and headache of trying to recall accomplishments from days/months/years ago once the urgency sets in because you're seeking new employment.

What do you think? Is it worthwhile to keep your résumé ready?

On Thursday, December 15, the Help a PR Pro Out (HAPPO) community will once again hold a Twitter chat. The topic? Résumé writing. Check out the details from Arik Hanson's blog: HAPPO chat set for Dec. 15 on resume-writing tips

When will it be held? Thursday, Dec. 15, noon-1 p.m. CT
How do I participate? Jump on the Twitters [Thursday, December 15] and tweet using the #happo hash tag, as always.
How will the chat be organized? We’ll have 5-6 questions to discuss, and our HAPPO champs from across the U.S. will be chiming in with their personal advice. And, of course, we’d love to hear your thoughts and ideas, too.
(Photo by hanzabean via Flickr Creative Commons)

Saturday, December 10, 2011

Lesson from pub owner's Facebook rant

Opening Day at Zio Carlo!
Image by Diorama Sky via Flickr
Ft. Worth pub owner, Carlo Galotto, isn't making running his new business easy on himself. Galotto operates Zio Carlo Magnolia Brew Pub which opened earlier this fall after some apparent setbacks. Unfortunately for Galotto, the setbacks continue this time at his own hands.

Apparently, the owner had imbibed heavily when he took to his pub's business Facebook page for a single-line rant: (via
On Monday afternoon, a controversy exploded online, when the recently opened Zio Carlo Magnolia Brew Pub posted what seemed like a bitter indictment of President Obama and his followers on its Facebook page: “I would prefer not have spoiled Obama kids around me.”
Although the specific author of the posting is not clear, a later comment from Zio Carlo in the same thread that reads “I was born in Italy” suggests it was written by Zio Carlo owner Carlo Galotto.
The post was subsequently removed, but this screen shot – taken by one angry patron who claimed he would never return to the place – illustrates the instantaneous blowback Zio Carlo received. The vast majority of the nearly hundred 100 comments were negative.

Fortunately for Galotto, a local public relations pro, Beth Hutson of Hutson Creative Group in Ft. Worth, offered some pro bono damage control and reputation repair. Hutson assisted with the owner's apology and subsequent free pizza slice and happy hour on Saturday.

I hope this works for Carlo Galotto and his fledgling business. Was getting drunk and dropping f-bombs in the comments on his Facebook business page stupid? Absolutely. But accepting PR counsel and acquiescing to a decent mea culpa after the screw up is actually a pretty smart business move. Most likely this episode has caused enough of a stir in the area that folks will come out in support or even just out of curiosity. When they do, Zio Carlo's food and drinks needs to do the talking. The pizza and beer better live up to the hype. That's the best way for Galotto to get back on message.
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Wednesday, December 7, 2011

Two Developing Wins for PR

Win No. 1
Last week, the PRSA wrapped up an early collaborative stage of a joint campaign to define the term public relations. I was curious as to the number of submissions for the definition and heard back from Keith Trivitt, PRSA's Associate Director of PR. He responded via Twitter, "927, my friend, for a combined 4,000 lines of data and approx. 16,000 submitted words. We're analyzing the data now."

These are fantastic numbers for the 12-day submission campaign but it's just the beginning. Up next is a process to create the three draft definitions from the PRSA Definition of Public Relations Task Force followed by another round of online responses through a 10-day vote for the top definition on the PRSA website.

Why this is a win: In addition to establishing a concise PR definition, the public relations industry benefits from the ongoing internal discussion about our roles as strategic communicators.

Win No. 2
Businessweek posted an article earlier with some great news for the PR industry, "Public Relations: Coming to a B-School Near You." This is from another solid example of advocacy and research from PRSA's Business Case for Public Relations:
"PRSA surveyed 204 American business leaders in the fall of 2011 to ascertain their thoughts on how well MBA candidates understand the strategic business value and tools of public relations. The survey also looked into the role public relations and reputation management play in modern business leadership and whether business leaders felt that MBA programs were effectively teaching these skills."
Why this is a win: Having business schools create MBA curricula with serious emphasis on reputation management and strategic communication crystallizes further external understanding and appreciation of and credibility for public relations by business leaders.