Monday, April 13, 2009

Ft. Worth PRSA: Creativity in Ad & PR Writing wrap-up

The Greater Ft. Worth Chapter of PRSA recently had a guest at the April luncheon who shared his thoughts on injecting creativity in writing in his presentation entitled Making Headlines: Creativity in Ad & PR Writing.

The speaker was Brian Pierce, a copywriter, broadcast producer and creative consultant based in Dallas-Fort Worth. Pierce set the stage by comparing the relationship between Ad people and PR people to that of Itchy & Scratchy which is pretty funny if you think about it. But mainly comes down to not really understanding what the other does. He went on to point out some examples of the blurred lines between the Advertising and PR disciplines:
  • Ad campaigns created for publicity
  • PR messages in ad form
  • Viral video
  • Social media
  • Corporate blogs
Best take-aways from the presentation...
  10 Tips for Super-swell Creative Ideas
Chameleon in HandImage by friel via Flickr
  1. Be a chameleon.
  2. Write a strategy.
  3. Laugh at your awful ideas.
  4. Be a sponge.
  5. Put your subconscious to work.
  6. When you are in the flow, don't turn off the tap.
  7. Step away from the keyboard
  8. Keep it simple - simple is good.
  9. Communicate with few words.
  10. Top your best idea.
And lastly, "It is not the lack of ability, but a lack of confidence that prevents the creative process." - Brian Pierce

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