Monday, September 27, 2010

PR pros, don't be digital media drop-outs

P EducationImage via Wikipedia
I really appreciate how our media friends have embraced the conversation on ways to improve education. From special reports on CNN to NBC's Education Nation, bringing education to the forefront of the dialogue is encouraging.

Perhaps the new conversation is tinged with typical politics for the election season and nothing new will come of it. On the other hand, having education in the public discourse through media like Oprah and even as the central theme in an upcoming documentary film, tells me it might be something more.

The stats are grim when taken as a whole. Bottom-line, we can all do better. School systems should operate like works-in-progress just as the students they teach and attempt to reach.

There is also a lesson for PR pros: Don't be a digital media drop-out. Don't be satisfied with where you are in your professional learning. I chose digital media specifically because that seems to be the area in our profession that is currently getting the bulk of the conversation. Social media integration concepts will continue to spread. It is my hope that PR pros won't take the easy road and, like a high school drop-out, just barely scratch the surface of usefulness of education for themselves.

Being a life-long learner would be a great example to set for students today and I believe that's a lesson worth sharing.
Special thanks to Shane Haggerty for bringing up this issue for other school PR people and framing the dialogue to advance and highlight local school district programs for communities.

Also, if you haven't seen it, I'd encourage you to check out the trailer for the documentary mentioned earlier: