Thursday, October 6, 2011

Grass Roots Media Relations and Social Media for the Small Non-Profit

Our local PRSA chapter (The Greater Fort Worth PRSA) held a free workshop for small non-profit organizations as this year's community service project. The workshop included a free presentation and panel: "'Grass Roots' Media Relations and Social Media for the Small Non-Profit" and was held at the Modern Art Museum of Fort Worth.

Small non-profits, operating on limited budgets, need information, assistance and training to use media relations, social media and other public relations tools to help raise awareness of their important missions. The free workshop was our chapter's way of providing some insight in these areas for local non-profit organizations.

I was fortunate enough to be one of the panelists along with (L-R) Sandra Brodniki, APR, Gigi Westerman APR, and Nancy Farrar, our moderator.

The following is our presentation:

Special thanks to PRSA members Kendal Lake and Dustin Van Orne from the Modern Art Museum of Fort Worth for organizing the community service event.

I enjoy participating in these types of panels because I usually end up coming away with some great insights from the others. This one was no different.

The solid reminders in the areas of media relations and storytelling from Sandra and Gigi, plus the guiding discussion from Nancy made this a wonderful professional development opportunity.