Repeat after me, it's smart to have a personality and a good sense of humor when using social media.
During yesterday's Mansfield Area Chamber of Commerce luncheon, Texas State Senator Wendy Davis accidentally tweeted the wrong name of my school district's superintendent during his state of district presentation.
It was a silly mistake, but what I found particularly awesome was how she handled it. Here's how it went down:
Bravo to Senator Davis. I'm glad she (or someone on her communication team) has a good sense of humor. The original tweet was funny all by itself, but the follow-up was clever, lighthearted and fun. The PR lesson: If you tweet a mistake, try to admit it and move on.
Oh and if you can work in a reference to The Doors, do it!
Photo credit: steffireichert via Flickr Creative Commons