Wednesday, February 18, 2009

Social Media Tools for School PR

I presented alongside Terry Morawski yesterday afternoon on social media for school communication/PR professionals at the Texas School Public Relations Association 2009 Conference in San Antonio.

Social media provides many exciting, accessible and affordable communication tools for school PR veterans and newbies alike. In this presentation we provide an overview of social media elements, practical applications for school districts, and additional resources to continue your exploration:

Or go directly to the presentation via Google Docs or Slideshare.

The presentation went well aside from an Internet snafu. Apparently WiFi does not quite reach to the 20th floor in that particular hotel. Luckily, I had taken the sound advice from Bryan Person and had a no-web-necessary version of our presentation. (Note: Bryan Person presented A Blogging Primer a day earlier at the conference which provided a great foundation for other conversations at the conference. Thank you Bryan.)
Note: This post has been updated to include a link to Bryan's presentation.

School district communication/PR professionals are showing more and more signs of wanting to explore social media for school district use. This is highly encouraging both for our field and for the communities that we serve.

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