In addition to the sessions at the NSPRA conference, I also enjoyed having some great conversations with school PR colleagues from across the country. One such professional was Shane Haggerty, from Ohio Hi-Point Career Center. We were talking about the slaying of sacred cows and he had some interesting insights:
Be sure to also check out Shane's blog, sociallearninglab.com. A recent post covers some quick steps to getting your school district started in social media marketing and communications.
Have sacred cows been an issue for you in your organization? How have you handled the "but we've always done it this way" issues that come up? Have you successfully looked outside your field for inspiration on how to do things in better ways?