The following is my presentation deck from the 57th Annual Seminar of the National School Public Relations Association:
Additionally, some attendees were asking about some guidelines they could use. Here's our school district's blogging policy for comments and Facbook Page Rules of Engagement for a School District.
Feel free to use and improve on anything where you can.
Now it's your turn: What is your school district using to engage your communities? What communication channels do you find most strategic for your efforts? The comments are yours.