Sunday, March 17, 2013

Get to know the PRSA Code of Ethics like the back of you hand

Score one more for the value of the Public Relations Society of America. Last week, PRSA launched an app for the Code of Ethics.

Oh no, public relations ethics. How boring.

PR ethics is what separates the wheat from the chaff. It separates those public relations professionals who are useful and valuable to an organization from those that are all but worthless.
The Public Relations Society of America (PRSA) is committed to ethical practices. The level of public trust PRSA members seek, as we serve the public good, means we have taken on a special obligation to operate ethically...Each of us sets an example for each other - as well as other professionals - by our pursuit of excellence with powerful standards of performance, professionalism, and ethical conduct....We believe our professional values are vital to the integrity of the profession as a whole.
Codes of ethics are not unique to PRSA, a quick search of a few other related communication organizations, National School Public Relations Association, International Association of Business Communicators and the Society of Professional Journalists, found well-crafted and robust ethics guidelines.

According to the announcement, the ethics app provides easy reference to PRSA’s Code and Statement of Professional Values and Code provisions. It also includes:
  • PRSA ethics-related blog posts
  • Professional Standards Advisories which offer timely guidance on emerging ethics issues such as illegal recordings, ethical use of interns, professional conflicts of interest, use of VNRs as a PR tool, etc.
  • Email access to members of PRSA’s Board of Ethics and Professional Standards
  • A short Ethics Quiz
The PRSA Ethics app is available for free for Android devices on Google Play and Apple iOS devices. Is this mobile ethics app a game-changer for the profession? Probably not. What it tells me is that the PRSA continues to find ways to provide resources to its membership for the benefit of the public relations profession.

Good work and thank you, PRSA.