Mining PR Gold: 5 Tips for Pitching Local TV News

I subscribe to a rather larger number of RSS feeds and e-mail newsletters from within the communications and PR industry. There are some excellent resources out there for professionals who are serious about learning and getting better at their craft. I am going to start sharing more of these great ideas, posts, videos, etc. here on my blog as a way to spread the wealth of knowledge readily available.

The PR gold I came across this morning was waiting for me in my inbox. Ragan.com's PR Daily e-news featured a link to a video by Seth Odell on tips for pitching your local TV news stations. Odell is a former broadcast news assignment editor and currently working in higher ed media relations.

What do you think? Do you have anything to add to these tips? The comments are yours.