Oh no, public relations ethics. How boring.
Wrong!
PR ethics is what separates the wheat from the chaff. It separates those public relations professionals who are useful and valuable to an organization from those that are all but worthless.
The Public Relations Society of America (PRSA) is committed to ethical practices. The level of public trust PRSA members seek, as we serve the public good, means we have taken on a special obligation to operate ethically...Each of us sets an example for each other - as well as other professionals - by our pursuit of excellence with powerful standards of performance, professionalism, and ethical conduct....We believe our professional values are vital to the integrity of the profession as a whole.Codes of ethics are not unique to PRSA, a quick search of a few other related communication organizations, National School Public Relations Association, International Association of Business Communicators and the Society of Professional Journalists, found well-crafted and robust ethics guidelines.
According to the announcement, the ethics app provides easy reference to PRSA’s Code and Statement of Professional Values and Code provisions. It also includes:
- PRSA ethics-related blog posts
- Professional Standards Advisories which offer timely guidance on emerging ethics issues such as illegal recordings, ethical use of interns, professional conflicts of interest, use of VNRs as a PR tool, etc.
- Email access to members of PRSA’s Board of Ethics and Professional Standards
- A short Ethics Quiz
Good work and thank you, PRSA.
