Enchantment: The Art of Changing Hearts, Minds, and Actions is Guy Kawasaki’s tenth book. In it, he explains how to influence what people will do while maintaining the highest standards of ethics.This is my book review post written as a poem.
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Have you ever wondered
Why others get all the attention;
From business, loyalty, and customers
To posts, Likes and mentions.
What are the things that go beyond
Just merely a pull and a shove?
What persuades and makes the difference
Between being in like and being in love?
Enchantment gives that difference
From basic Likability, Trustworthiness, and Preparation
Along with cues for employers and employees
To help customer relationships across organizations.
Guy's book is chock-full
Of simple, savvy, and smart information.
Most of which would seem common knowledge
But often gets ignored or lost in translation.
Each chapter ends with short personal stories
From real people and their impressions.
These vignettes are wonderful writing tools
To help crystallize the book's concepts and lessons.
Take some time to read this book.
(Pay close attention to the section on Reciprocity.)
Fine-tune the things you can do today
And become an Enchanting virtuosity.
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Yep, there's a reason why I don't make my living as a poet. If you need more convincing, here are some other (non-poetic) reviews, but they're still pretty good. Happy reading:
