This is my presentation for last week's Texas School Public Relations Association 2012 Conference. I told attendees I'd have the deck available on the blog. Thank you to all who came to the afternoon presentation and for the great questions. I hope you took away something(s) useful.
And remember, don't be afraid to ask for help.
Special thanks to Craig Verley (Mission CISD) and Scott JuVette (Ft. Worth ISD) for letting me use you and your districts as good examples for the group.