Have I mentioned how much I dig
Storify ? In addition to being super-easy to use (drag-n-drop), it's a great tool for capturing tweets, pics, posts, slide decks, videos, links and more on a topic, event, news item or anything really if you are creative. I recommend PR pros experimenting with Storify.
Enough with the unpaid praise for Storify. Here's my
latest from the June 2012 Ft. Worth PRSA lunch program with Kristie Aylett, APR .
[<a href="http://storify.com/vedo/from-the-everyday-to-the-bad-day-taking-your-commu" target="_blank">View the story "'From the Everyday to the Bad Day' with Kristie Aylett, APR" on Storify</a>]<h1>'From the Everyday to the Bad Day' with Kristie Aylett, APR</h1><h2>From the June 2012 Ft. Worth PRSA program with Kristie Aylett, APR - Any day can become a bad day with the next phone call or email. How an organization manages everyday public relations forms the foundation to its crisis communications response.</h2><p>Storified by Richie Escovedo · Fri, Jun 15 2012 19:15:36</p><div>The Fort Worth PRSA June 2012 speaker was Kristie Aylett, APR, a PR consultant who has been on the front lines after a mass casualty incident, a few natural disasters and more than enough “bad days.” She shared simple ideas on ways to develop a more strategic approach to sharing the stories of your organizations and being ready when disaster strikes. The following are some the best tweets and thoughts shared...<br></div><div>Happy to have @KristK back in Ft. Worth & speaking today at the @fortworthprsa luncheon. She's a super-smart #PR pro #fwprsa #prsaRichie Escovedo</div><div>@kristk from KARD Group is here speaking on crisis comm! #fwprsaEmily Suied</div><div>Lots of familiar faces at the @fortworthPRSA meeting today. #fwprsaMegan Force</div><div><span style="font-weight: bold;">Steps to Take Now to Communicate More Effectively In a Crisis</span> from Kristie Aylett, APR, The KARD Group PR/Marketing</div><div>KARD Group PRComprehensive communications support from an award-winning PR professional based in Mississippi.</div><div>"PR people aren't scared of bad things happening, they're scared of making them worse"- @KristK #fwprsaEmily Suied</div><div><h2>Listen, Monitor</h2></div><div>- Automate monitoring with Google News Alerts, RSS feeds<br>- Add new alerts for situational terms</div><div>Listen every day! Automate google alerts, solicit feesback, adjust alerts for "bad days" #fwprsaEmily Suied</div><div>Listen by automating your reports using Google Alerts, RSS feeds. @fortworthPRSA #PR #CrisiscommunicationsShannon L.</div><div><h2>Maintain Information</h2></div><div>- Keep internal, external and media contact lists updated and accessible<br>- Prepare as if least experienced staff will be first to respond<br></div><div>Public relations is far beyond the press release... maintain contact lists... have fact sheets available @fortworthPRSA luncheon #PRSAShannon L.</div><div>Maintain information; beyond media contacts like fact sheets "PR is far beyond press releases." - @kristk #fwprsaRichie Escovedo</div><div>Reporters always need content, so have it ready for them. Update your fact sheet regularly #fwprsaEmily Suied</div><div>Train your new hires on your crisis comm procedures! #fwprsaEmily Suied</div><div><h2>Develop Communications Channels</h2></div><div>- Develop online newsroom, blog<br>- Have pre‐designed website templates, releases ready to customize<br>- Be prepared to do without any and all technology (Electricity, landlines, internet, mobile phones)<br></div><div>Develop you channels. Always know your media even if you don't interact with them on a regular basis. #fwprsaEmily Suied</div><div>Have back-up emergency info. Don't rely on electronic copies. #fwprsaEmily Suied</div><div>Also know where to post things if SM is down. No internet? Make sure that's not a problem #fwprsaEmily Suied</div><div>Streamline your processes #crisismanagement @fortworthprsaKaia Naftel</div><div>Clarify responsibilities. Specific tasks becomes a priority, general tasks become forgotten #fwprsaEmily Suied</div><div>Great reminder, before crisis/bad PR day: Simplify your approval process for messaging & clarify responsibilities. @kristk #fwprsaRichie Escovedo</div><div>If you don't have a social media profile, someone will create them for you #fwprsaEmily Suied</div><div>Develop *your* channels: know your media, use your newsroom/blog, pre-designed pages & designated conf phone lines. etc. - @kristk #fwprsaRichie Escovedo</div><div><h2>Establish Relationships</h2></div><div>- Network with community partners (Hospitals, public safety, social service, vendors, suppliers, etc.)<br>- Provide ways for public to become involved<br></div><div>Build Relationships. Network with community partners every day #fwprsaEmily Suied</div><div>Your PR colleagues can help you! Network with your @PRSA colleagues and build trust #fwprsaEmily Suied</div><div>Help from your PR Network - Kristie Aylett, APRvedovids</div><div>Simple things to make routine: Listen, Maintain info, Streamline your processes, Develop your channels, Build relationships #fwprsaEmily Suied</div><div>Kristie closed with this final thought that really brought the concepts home: <br><span style="font-weight: bold;">You enter a crisis with the resources, relationships and respect you have before.</span></div><div>http://yfrog.com/khqsyhij via @kristk #fwprsa #PR You enter a crisis with the resources, relationships and respect you have before.Richie Escovedo</div><div>Great crisis communication presentation by @KristK at the @fortworthPRSA lunch. Very informative! #fwprsa #prShannon L.</div><div>Special thank you to Kristie Aylett, APR (@kristk) for sharing her insights with the chapter.<br></div><div>Kristie Aylett, APR (@KristK) on TwitterSign up for Twitter to follow Kristie Aylett, APR (@KristK). I'm a PR consultant, APR, Tulane instructor who is loving life on Miss...</div><div>Kristie Aylett, APR BiographyA talented and dedicated public relations professional, Kristie Aylett, APR, has 20 years of experience helping organizations communica...</div>
